WhatsApp has recently set new limits on how businesses can send marketing messages. This guide will help you understand these changes, what they mean for your business, and how to adjust your marketing plans.
What is the New Rule?
Businesses can now only send two marketing messages to each customer within 24 hours if the customer does not reply. This important update from WhatsApp is designed to make messages more meaningful and relevant, improving customer engagement with businesses.
Why Are These Changes Happening?
Meta, the company that owns WhatsApp, made this update to cut down on marketing messages that people do not respond to. By allowing only two marketing messages per user each day, WhatsApp wants to make sure that users do not feel overwhelmed by too much irrelevant content. This change encourages businesses to create messages that are more engaging and relevant to their audience.
How the New Messaging Rule Works?
1. Limit on Marketing Messages
Businesses can send up to two marketing messages to a customer within a 24-hour period. If there is no response from the customer, they cannot send additional marketing messages until a new 24-hour window starts.
2. Engage Through Customer Response
If a customer replies to any marketing message during the 24-hour window, the conversation can continue without restrictions. This allows for more meaningful interactions and helps businesses engage with their customers more effectively.
Understanding Error Code 131049
To manage this new limitation, WhatsApp has introduced an error code to notify businesses when they exceed the allowed number of marketing messages.
- Error Code 131049: This error code indicates that the message was not delivered because the business has exceeded the two-message limit within the 24-hour marketing window.
Error Code 131049: This message was not delivered to maintain healthy ecosystem engagement.
Detailed Example: 24-Hour Marketing Window
To help businesses understand the new WhatsApp marketing template message limits, here is a clear and concise example of how 24-hour customer service and marketing windows work:
How This Change Affects Your Business
WhatsApp’s new messaging policy is a notable change for marketers. Here is how you can adapt and thrive:
Focus on Quality Messaging
With the new limits, every marketing message must be relevant and engaging. This is your chance to tell a compelling story that resonates with your audience.
Analyze and Innovate Campaigns
Review past campaigns to find what worked best. Use these insights to craft messages that connect with your audience’s preferences and needs.
Customize and Personalize
Segment your audience and send targeted content. Personalization is key to standing out in a crowded inbox.
Refresh Audience Insights
Regularly check how your audience segments opted in and monitor delivery rates. Clean up your lists by removing inactive contacts to improve targeting.
Clarify Message Types
Distinguish between marketing and utility messages. Ensure utility messages serve their intended purpose like notifications or confirmations, keeping your marketing efforts compliant and effective.
Adapting to WhatsApp's New Marketing Rules
Consult Your WhatsApp API Provider
Engage with your API provider for insights into the new policy and tailored solutions.
Revise Your Marketing Strategy
Instead of sending multiple messages without responses, start using free-form follow-up messages that do not need template approvals.
Adjust Messaging Frequency
Rethink how often you send marketing messages. Align your communication schedule with business objectives to maintain high engagement without exceeding limits.
Using Comparative Analysis Tools
Evaluate different message templates using WhatsApp’s comparison tools. Refine your strategies based on which templates yield the best engagement.
Tips to Improve Your Message Quality
- Hook Readers with Key Information:
The first 60-65 characters are crucial! Start with the key details in an engaging and personalized way to capture your audience’s interest right away. - Use Clear, Trustworthy Links:
Always include professional and secure links. This builds trust and encourages recipients to click on them without hesitation. - Organize Your Message Well:
Keep your message concise—aim for 3-4 paragraphs. A clear structure makes it easy for your audience to read and understand. - Make It Friendly with Emojis:
Add emojis to create a more engaging and relatable tone. They help your messages feel warmer and more human.
Conclusion
While the new WhatsApp marketing message limits might seem restrictive at first, they present a wonderful opportunity for businesses to refine their communication strategies. By focusing on delivering high-quality, relevant content and using the right tools, you can continue to thrive on WhatsApp API and offer a better experience for your customers. Embrace these changes as a chance to boost your marketing effectiveness and create happier, more engaged customers on the world’s most popular messaging platform.
Partner with SAMWAD
SAMWAD can help you navigate these changes seamlessly. Our platform provides the features you need to craft engaging messages, automate responses, and ensure compliance with WhatsApp’s new policies. Enhance your communication strategy and keep your customers engaged and satisfied with SAMWAD. Let us connect today!
