WhatsApp Business API pricing, with no markup on Meta's charges
Your bill has two parts: a SAMWAD plan for the platform, and Meta's per-message charges, passed through at cost. Pick a plan, check your monthly estimate below, and change plans whenever you need to.
Launch offer: onboarding help and template assistance on every plan.
Plans
Prices exclude 18% GST. Meta's message charges are extra, at cost.
Starter
For small teams starting on WhatsApp
₹1,599a month
Advanced
Most popularFor growing D2C brands, ed-tech, clinics and regional chains
₹2,999a month
Premium
For automation-first teams
₹7,999a month
Enterprise
For enterprisesCustom
For BFSI, healthcare and large marketplaces. Custom seats, multiple WhatsApp numbers and a dedicated setup. Everything in Premium, plus:
- AI bots and the full Voice AI suite, sized to your volume
- Custom flows and journeys with data exchange
- On-prem or VPC-hosted AI, if you need it
- Priority SLA and a dedicated account manager
- Custom integrations with CRM, ERP and data warehouses
- Meta virtual numbers at actual cost
- Hands-on onboarding and training for your teams
For high-volume, regulated or multi-brand teams that need reliability and control.
Flexi Campaign Plan
No subscription₹999 once
No subscription. Includes ₹999 of messaging credit, valid for 90 days. Pay, send, done: no AI or automation.
- Bulk campaign sender
- Works alongside the WhatsApp app on your phone
- Delivery, click and engagement reports
- Ready for Click-to-WhatsApp ads
- A simple chatbot for bulk replies
- Self-service setup with docs, videos and FAQs
Good for festive offers, product drops and seasonal promotions.
What you actually get
The same plans in plain words: what your team can do from the first week, who each plan suits, and what it doesn't include.
Your bill, in two lines
Set your plan and the messages you expect to send in a month. The estimate shows exactly what you'd pay SAMWAD and what goes to Meta.
Estimated monthly bill
In INR: your plan and Meta's charges, plus GST.
- SAMWAD Advanced planPlatform, billed monthly
- ₹2,999
- Meta's message chargesPassed through at cost
- ₹4,546
- 5,000 marketing
- ₹4,316
- 2,000 utility
- ₹230
- 0 authentication
- ₹0
- SAMWAD markup on Meta's charges
- ₹0
- GST at 18%
- ₹1,358
- Estimated total
- ₹8,903
Uses Meta's India rates as of January 2026, before GST: marketing ₹0.8631, utility ₹0.115 and authentication ₹0.115 per message. Meta can change its rates; your WhatsApp Manager shows the current ones. Meta's pricing page
Compare every plan
Every paid plan includes SAGE, our AI advisor that checks your templates against Meta's rules before you submit them.
| Feature | Starter | Advanced | Premium | Enterprise |
|---|
Add-ons
Add capacity or hands-on help to any plan. Prices exclude GST.
Extra seat
₹700 a seat a monthAdd more team members as your volume grows.
Second WhatsApp number
₹2,500 a month, Premium onlyAnother line for the same business, such as separate sales and support numbers. Starter and Advanced include one number. A different business needs its own plan.
Voice AI pack
From ₹1,999 plus usageAnswer incoming WhatsApp calls with a basic Voice AI assistant.
Green tick concierge
CustomHelp with every step of getting your business verified on WhatsApp.
Managed Click-to-WhatsApp setup
CustomAd strategy, flows and ongoing optimisation for Click-to-WhatsApp ads.
Advanced data connectors
CustomSync SAMWAD with your CRM, CDP or data warehouse.
Questions about pricing
Are Meta's message charges included in my plan?
No. Meta charges for each message delivered, by category: marketing, utility and authentication. SAMWAD passes these charges through at cost, with no markup, and shows them separately from your plan.
Which messages are free?
Replies you send within 24 hours of a customer's last message are free, and so are utility templates sent inside that window. When a customer messages you from a Click-to-WhatsApp ad or a Facebook call-to-action and you reply within 24 hours, your messages for the next 72 hours are free too.
How does the 24-hour customer service window work?
The window opens when a customer messages you. Inside it you can send free-form replies without a template. Once it closes, you need an approved template message to start the conversation again.
Do the prices include GST?
No. Plan prices, add-ons and Meta's message charges are shown before 18% GST, which is added to your invoice.
Can I upgrade or downgrade my plan?
Yes. You can upgrade at any time by paying the difference, and the new features switch on straight away. Downgrades take effect at the end of your current billing cycle.
How does yearly billing work?
You pay for 12 months upfront and save 20% on the plan price. Meta's message charges stay separate from the plan and depend on what you send.
What is the Flexi Campaign Plan?
A one-time payment of ₹999 that includes ₹999 of messaging credit, valid for 90 days. There's no subscription, and it covers bulk campaigns only, without AI or automation.
Can I add more WhatsApp numbers?
Starter and Advanced include one WhatsApp number. On Premium you can add a second number for the same business, such as a separate support line, for ₹2,500 a month, and it gets Premium's calling, Voice AI and automation. Each separate business needs its own plan. Enterprise plans include multiple numbers.
How do I get a virtual number for WhatsApp Business?
Set up a WhatsApp Business API account with SAMWAD and we'll help you connect a number. Enterprise customers can get Meta virtual numbers at actual cost.
Start with the plan you need today.
Move up when your WhatsApp volume grows. We'll help you set up your number, templates and first campaign.