WhatsApp for financial services: Reminders, renewals and loan enquiries on WhatsApp.
For lenders, NBFCs and insurers. SAMWAD qualifies loan and policy enquiries, collects documents, sends EMI, premium and renewal reminders, and delivers statements on WhatsApp, with AI answering questions at any hour.
Happy to help, Anil! To check what you can get, what’s your monthly income?
9:05 pmUnder ₹50,000₹50,000 or moreThanks! Please upload your PAN, Aadhaar and last 3 salary slips to apply.
9:06 pmUpload documentsDocuments received. Your application is being reviewed, and we’ll update you here.
9:14 pmHi Anil, your EMI of ₹4,250 is due on 5 December.
10:00 amPay nowTalk to usGood news! You’re eligible for a top-up of up to ₹2 lakh on your loan.
11:30 amCheck offerIllustrative chat. Every message is sent automatically.
The customer journey
Follow one customer from enquiry to renewal.
Five moments where lenders and insurers lose customers or chase them, and what SAMWAD sends on WhatsApp at each one.
The momentSomeone asks about a personal loan at 9 pm. If nobody replies, they apply somewhere else.
Answer and qualify loan and policy enquiries.
- YARA, our AI agent, answers product, rate and process questions
- Asks the amount, income, city and product they need
- Good leads go to your sales team, and the Voice AI Agent takes WhatsApp calls
Illustrative chat
The momentApplications stall while customers hunt for documents and email them in, one at a time.
Collect documents in the chat.
- A clear checklist of the documents needed
- Customers upload them through a form inside WhatsApp
- Reminders until the file is complete
Illustrative chat
The momentMissed EMIs and premiums mean reminder calls that nobody enjoys, on either side.
Due-date reminders customers actually see.
- EMI and premium reminders before the due date
- A link to pay on your own payment page
- Questions go to your service team
Illustrative chat
The momentPolicies and loans come up for renewal, and the reminder letter gets lost.
Renewals on time, documents in the chat.
- Renewal reminders for policies, loans and cards
- Policy documents and statements sent as PDFs
- Receipts after payment
Illustrative chat
The momentYour existing customers are your best leads, but they only hear from you when a payment is due.
Offers for customers who opted in.
- Pre-approved offers, top-ups and new products
- Only sent to customers who opted in
- You choose who gets each offer
Illustrative chat
Your systems and team
Works with your systems and your teams.
Leads, documents and customer chats go where your teams already work.
Your systems
- Ready-made integrations for popular CRMs
- Loan, policy and core systems through the SAMWAD API, webhooks or Zapier
- Leads and documents sent to your system
- Reminders and statements triggered from your system
Our team sets up the connection with you.
Your teams
- One shared WhatsApp inbox for sales, service and collections
- Chats handed to the right team with the full history
- Notes and tags on every customer
- Voice AI Agent answers WhatsApp calls
Everyone uses one WhatsApp Business number.
Using a loan or policy system already? Tell us which one and we’ll show you how it connects.
Talk to our teamLink your WhatsApp Business number and your systems.
We add your products, FAQs and the questions to ask customers.
Approve the messages and switch on the journeys. Change them any time.
Where to start
What lenders and insurers switch on first.
Start with the messages your teams send most, then add more when you’re ready.
Reminders before the due date, with a link to your payment page.
Templates →Policy, loan and card renewals, sent from your own system.
API integration →KYC and application documents through a form inside WhatsApp.
WhatsApp Flows →YARA answers product and process questions, and the Voice AI Agent takes the calls.
AI Agents →Resources
More on WhatsApp for financial services.
Customer stories, whitepapers and guides for lenders, NBFCs and insurers.
FAQ
WhatsApp for financial services: FAQs
Want to see it with your own products? We’ll walk you through it.
Book a live demoCan SAMWAD send EMI and premium reminders on WhatsApp?
Yes. SAMWAD sends reminders before the due date, with a link to pay on your own payment page. Reminders can be triggered from your loan or policy system.
Can customers send KYC documents on WhatsApp?
Yes. Customers upload documents through a form inside WhatsApp, and SAMWAD reminds them until the file is complete. The documents can go to your system.
Can we send statements and policy documents on WhatsApp?
Yes. Statements, policy copies and receipts can be sent as PDFs to customers who have opted in. Follow the rules that apply to your organisation for what you send.
Can AI answer loan and policy questions?
Yes. YARA answers questions about your products, rates and process, and the Samwad Voice AI Agent answers WhatsApp calls in English, Hindi and other Indian languages. Anything it can’t answer goes to your team.
Does SAMWAD connect to our loan or policy system?
Yes. SAMWAD has ready-made integrations for popular CRMs, and loan, policy and core systems can connect through the SAMWAD API, webhooks or Zapier. Our team sets up the connection with you.
Can we send pre-approved offers on WhatsApp?
You can send offers, top-ups and new products to customers who have opted in to WhatsApp messages from you, and choose who gets each one.
How much does it cost?
See the pricing page for plans. Meta’s WhatsApp charges are passed through at cost, with no markup.
The features behind it
Other industries →
For lenders and insurers
Put reminders and renewals on WhatsApp.
Start a free trial. Our team sets up your products, reminders and customer FAQs with you.
Start free trialFor enterprises
Run WhatsApp at scale, on your terms.
Multiple numbers, on-prem or VPC AI, custom integrations and a priority SLA.
Book a live demo