WhatsApp template library

Copy-ready WhatsApp message templates, organised by industry. Our WhatsApp template library gives each template its Meta category, a map of its variables and when to send it, so it’s ready to submit for approval.

Financial services 20E-commerce 8Education 6

Browse templates Check your own template

Your businessBusiness account

Today

Hi Rahul, a reminder that your EMI of ₹12,450 for loan account ending 4821 is due on 5 Dec 2026. Paying on time keeps your account in good standing. You can pay online using the button below.Reply HELP to talk to our team10:00Pay EMIAlready paid

Financial services

Templates for banks, NBFCs and lenders

From loan applications and KYC to EMI reminders, collections and closure. Collections templates follow RBI’s 8 am to 7 pm recovery window.

All financial services templates →

Stage 1

Application and KYC

UtilityLoan application receivedConfirm the application the moment it’s submitted, with a reference and next step.See the template →UtilityIncomplete loan application reminderBring back applicants who started but didn’t submit, without sounding like an ad.See the template →UtilityLoan document pending reminderName the exact document that’s missing and link to your upload page.See the template →UtilityKYC pending reminderGet KYC finished through your own portal, never by collecting IDs in the chat.See the template →UtilityKYC rejectedExplain why KYC failed in plain words and how to fix it.See the template →UtilityBranch and video KYC appointment confirmationConfirm branch visits and video KYC calls, with what to bring.See the template →

Stage 2

Sanction and disbursal

UtilityLoan sanctionedShare the sanction with the Key Facts Statement, before the borrower signs.See the template →UtilityLoan disbursedConfirm the money has left, and when the first EMI falls due.See the template →UtilityNACH mandate registrationGet e-NACH or UPI AutoPay in place before the first EMI.See the template →

Stage 3

Repayment and collections

UtilityEMI reminderRemind borrowers 3 days before the due date, with a payment link.See the template →UtilityEMI due todayA short morning message to manual payers who haven’t paid yet.See the template →UtilityEMI payment receivedConfirm every EMI payment with the amount and the next due date.See the template →UtilityEMI bounce alertTell borrowers a debit failed, and how to pay, within RBI’s hours.See the template →UtilityEMI overdue reminderCollections reminders that follow RBI’s hours and fair-practice rules.See the template →

Stage 4

Servicing and closure

UtilityLoan account statementSend the statement of account as a PDF, on request or each month.See the template →UtilityLoan foreclosure quoteSend the foreclosure amount, its validity date and how to pay.See the template →UtilityLoan closure NOCConfirm closure, send the NOC and say when documents can be collected.See the template →UtilityGold loan renewal reminderRemind borrowers before the gold loan tenure ends.See the template →

Stage 5

Offers and sign-in

MarketingPre-approved loan offerOffers for existing customers who opted in to marketing.See the template →AuthenticationLogin OTPOne-time passwords in Meta’s authentication format.See the template →

E-commerce and D2C

Templates for online stores

Cart reminders, launches, loyalty and delivery updates for online stores.

Abandoned cart reminderSee the template →Limited-time saleSee the template →Re-order upsellSee the template →Loyalty programme invitationSee the template →Birthday discountSee the template →New product launchSee the template →Delivery updatesSee the template →Feedback with a re-order offerSee the template →

WhatsApp for e-commerce →

Education

Templates for schools, colleges and coaching

Admissions, enrolment, attendance and fee reminders for parents and students.

Application drop-off reminderSee the template →Admission announcementSee the template →Attendance updateSee the template →Orientation invitationSee the template →Holiday announcementSee the template →Late fee reminderSee the template →

WhatsApp for education →

Write your own

Need a template that isn’t here?

Three ways to get a new template right the first time.

Free toolTemplate checker

Paste your template and catch the mistakes that get templates rejected.

With AIWrite it in ChatGPT or Claude

Describe the message; the SAMWAD connector drafts, checks and submits it after you confirm.

In SAMWADSAGE checks as you write

Create, submit and track templates in the SAMWAD template manager.

Before you submit

Utility, Marketing or Authentication?

Meta charges and reviews templates by category, and it re-categorises templates that are labelled wrongly. Pick the honest one.

Utility: an update about something the customer already has: an order, booking, loan, payment or account.
Marketing: anything that promotes, including offers, launches and win-back messages. Send only to people who opted in to offers.
Authentication: one-time passwords, in Meta’s fixed format.
An offer added to an update makes the whole template Marketing.

FAQ

Template library FAQs

Want templates set up for your business? We’ll map them with you on a call.

Book a demo

What is a WhatsApp template?

A pre-approved message format that businesses use to start conversations on the WhatsApp Business API. Meta reviews each template before it can be sent.

Are these templates free to use?

Yes. Copy the text, adjust it to your business, and submit it for approval in SAMWAD or any WhatsApp Business API provider.

Why do WhatsApp templates get rejected?

Usually a variable at the start or end of the body, missing sample values, promotional wording in a Utility template, or links that look like spam. The template checker catches these.

Can I use these templates in Hindi?

Yes. Submit each language as its own template. Some templates here include a Hindi version.

Which industries are covered?

Financial services, e-commerce and education today, with more industries to follow.

Use a template

Pick a template and send it this week.

Start a free trial, submit templates with SAGE checking them against Meta’s rules, and send them to opted-in customers.

Start free trial

For larger teams

Sending at scale?

Several numbers, templates in many languages, API sending from your systems and a priority SLA.

Book a live demo