What is a WhatsApp Message Template?
WhatsApp message templates are pre-approved messages for marketing, utility, and authentication. They help keep your messages professional and valuable to users, aiding in lead nurturing, brand building, customer engagement, and team productivity.
Creating and Managing Templates
- Verified Accounts: Can create up to 6,000 templates.
- Unverified Accounts: Can create up to 250 templates.
How Does Template Approval Work?
Templates are created using the Business Management API or WhatsApp Business Manager and submitted for approval. The approval process can take up to 24 hours, and templates can have the following statuses:
- In-Review: The message template is being reviewed.
- Rejected: The message template has been rejected due to policy violations.
- Active – Quality Pending: Awaiting quality feedback.
- Active – High Quality: Ready for a larger audience with positive feedback.
- Active – Medium Quality: Some negative feedback received.
- Active – Low Quality: Significant negative feedback, at risk of being paused or disabled.
- Paused: Cannot be sent due to recurring negative feedback.
- Disabled: Cannot be sent due to recurring negative feedback.
- Appeal Requested: An appeal has been submitted for review.
Samwad, a customer engagement platform ensures that your templates meet WhatsApp’s business policy, reducing the risk of rejection and helping you maintain high engagement rates.
How Not to Get Banned on Templates
While creating templates, it’s crucial to follow WhatsApp’s guidelines to prevent rejection or suspension of your account. To avoid getting banned, ensure your templates follow WhatsApp’s messaging policy. Avoid using special characters, excessive punctuation, or promotional language that could be flagged as spam. Monitor feedback on your templates regularly, and ensure your content is professional and relevant to users.
Do you want to know more on template message rejections, click here.
Template Pacing and Quality Rating
Template pacing allows early feedback on marketing and utility templates to identify and fix poor engagement before reaching a larger audience. During the pacing, messages are sent to a limited group for initial feedback. Based on this feedback, the template’s status and quality rating can change.
Types of Templates Subject to Pacing
- Newly created templates.
- Paused templates being unpaused.
- Previously created templates awaiting active status.
Utility Template Pacing
Utility templates are paced only if a utility template has been paused. Pacing can last up to seven days.
How Do You Handle Rejected Templates?
Templates may be rejected for reasons such as missing or mismatched parameters, special characters, or policy violations. If rejected, you can edit and resubmit the template for approval. Samwad, a customer engagement platform provides tools to monitor and manage template status effectively.
How to Monitor and Manage Template Status?
Templates have quality ratings based on feedback and engagement:
- Active – Quality Pending
- Active – High Quality
- Active – Medium Quality
- Active – Low Quality
Templates with an “Active” status can be sent to customers. However, templates with low quality ratings will be paused to maintain the quality of your messaging.
Template Pausing
Templates with low quality ratings are paused to prevent negative feedback from affecting your business. Pausing durations are:
- 1st Instance: Paused for 3 hours.
- 2nd Instance: Paused for 6 hours.
- 3rd Instance: Disabled.
Paused templates must be manually unpaused before they can be used again.
Appeals and Unpausing Templates
If a template is rejected or paused, you can appeal or manually unpause it through the API or WhatsApp Manager. Appeals must include sample content and will be reviewed within 24 hours.
Conclusion
WhatsApp message templates are a powerful tool for maintaining professional and effective communication with your customers. By understanding the template creation, approval, and pacing processes, you can optimize your messaging strategy to improve engagement and customer satisfaction.
SAMWAD, a customer engagement platform powered by WhatsApp Business API, offers the best WhatsApp Business API services in Noida. With SAMWAD, you can easily create and manage WhatsApp message templates directly from the dashboard, ensuring compliance with WhatsApp’s business policy and maximizing your customer engagement potential. Connect Today!
