Introduction to the Client
Our client, a reputed college with a 40+ year legacy, operates 8 campuses and 17 specialized schools across India. With over 17,000 students and 750+ faculty members, this educational institution provides excellent education.
The Problem
Our Approach
The client adopted SAMWAD, WhatsApp API for the education, to improve communication and engagement by utilizing automated notifications, personalized messages, and chatbot integration to address the college’s challenges.
Features
- Application Drop-off Recovery Notification: Encouraged users to complete their application process with automated reminders.
- Event/Webinar Invitation Broadcasts: Drove higher engagement and attendance through personalized messages.
- Automated Notifications: Kept students well-informed with regular updates on critical information.
- Chatbot Integration: Provided instant responses to common queries, reducing the need for live chat agents.
Impact
60%
Abandoned Applications Recovered
5x
Application Sign-Ups
3x
Event/Webinar Sign-Ups
The implementation of the WhatsApp API for the education through SAMWAD yielded impressive results. The college recovered 45-60% of abandoned applications, leading to a 5x increase in application sign-ups. There was a 3x increase in sign-ups for events and webinars due to the broadcast invitations. The college generated 5x more leads, amassing over 45,000 qualified leads through automated attribute collection via the WhatsApp chatbot. Additionally, the chatbot handled 83% of repetitive queries, allowing live agents to focus on more complex issues.
The adoption of SAMWAD transformed the college’s engagement and lead generation strategies. They experienced a significant reduction in application drop-offs, higher attendance at events, and a substantial increase in qualified leads, setting a new standard in the education sector.
