Introduction to the Client
Our client, a globally recognized educational organization, provides free online resources to learners worldwide. Established in 2008, it offers video lectures and interactive exercises on various subjects like math, science, economics, computer programming, and history. With over 100 million users globally, the organization empowers teachers and provides parents with insights into their children’s performance.
The Problem
Our Approach
We proposed to tackle these challenges by adopting SAMWAD, WhatsApp API for the education industry. Acting as a WhatsApp-based messaging solution for personalized responses, chatbots handled FAQs , student queries and simplify onboarding. Additionally, we offered multi-lingual support in regional languages to expand reach in India and enabled centralized support management to streamline user queries through a single WhatsApp number.
Features
- Personalized Messaging: Tailored responses to users based on their needs, delivered via WhatsApp.
- Automated FAQs: Chatbots answered common questions, reducing repetiti ve queries.
- Multi-lingual Support: Provided assistance in multiple languages to cater to a diverse user base.
- Centralized Support: Managed all user queries through a single WhatsApp number, streamlining the support process.
Impact
4x
Faster Onboarding Process
3.5x
Engagement Increase
50%
User Satisfaction Improvement
With the adoption of SAMWAD, WhatsApp API for the education industry yielded impressive results. Enhanced communication was achieved, with 70% of user queries resolved through chatbots, reducing the workload on human agents and improving response times. WhatsApp adoption increased by 50%, and multi-lingual support helped reach 30% more users in regional areas. The onboarding process became 40% faster with automated responses and support. Teacher and student engagement increased by 35%, creating a more interactive learning environment. User satisfaction scores improved by 25% due to instant and personalized responses.
The educational organization successfully expanded its reach and audience by leveraging WhatsApp. The platform’s user-friendly interface and conversational features streamlined communication with users, making onboarding seamless and ensuring a positive user experience.
