01The challenge
Three days to get a property listed
The platform connects property owners with buyers and tenants in major cities across India, for homes and commercial space alike.
Getting a new property listed took about three days. The team wanted two things: faster listings, and better communication with the owners, buyers and tenants it works with.
02What they switched on
Customer communication on WhatsApp, with automated visit reminders
The platform set up SAMWAD on the WhatsApp Business API and started talking to its customers where they already chat.
- 1Message templates →
Reminders before property visits
When a buyer or tenant has a property visit coming up, SAMWAD sends an automated reminder on WhatsApp. More of them now turn up for their visits.
- 2Message templates →
Owners, buyers and tenants on one channel
Owners, buyers and tenants now hear from the platform on WhatsApp, and the team's workload went down.
See it in WhatsApp
One of the automations above, as the customer sees it.
Illustrative chat. Names and details are examples.Hi Rohit, your visit to 2 BHK, Sector 62 is tomorrow at 11:00. Tap Confirm, or pick a new time.
10:40 amConfirmRescheduleDone. We'll send the address and the owner's contact an hour before. See you tomorrow!
10:42 am03The results
Listings in minutes, and 2.8x more sales
Listing a property used to take about three days. It now takes minutes, a 99% cut, and the team has less work to do.
Automated reminders raised property-visit rates, and property sales grew 2.8x. Customer engagement improved by 25%, and the platform puts its return on investment in SAMWAD at 20x.
04What you can copy
Lessons for real estate teams
- Time your slowest step before you change anything. It gives you a number to beat.
- A reminder before a property visit is one of the simplest ways to raise visit rates.
- Track one number per change: listing time, visit rate, sales.
How we measured
- 99% faster listings: 3 days to minutes. Published in the original SAMWAD case study: listing time fell from about 3 days to minutes. Period: After moving to SAMWAD. Source: reported by the customer.
- 2.8x more property sales. Published in the original case study. Comparison period not stated. Source: reported by the customer.
- 20x return on investment in SAMWAD. Published in the original case study. Calculation method not stated. Source: reported by the customer.
- 25% better customer engagement. Published in the original case study. The engagement metric is not specified. Source: reported by the customer.