WhatsApp message templates: All your WhatsApp templates, in one place.

Build WhatsApp message templates with a live preview, submit them to Meta and see what’s approved, in review or rejected, all in one library. Use them in campaigns, journeys and the inbox. You can even create them by asking ChatGPT or Claude.

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Live WhatsApp preview Approval status in one place Create from ChatGPT or Claude

Templates+ New

AllMarketingUtility

diwali_sale_20MarketingApproved

new_season_launchMarketingApprovedIn review

order_update_v2UtilityApproved

appointment_reminderUtilityApproved

flash_offer_v1MarketingRejected

Preview

Diwali sale
20% off

Hi {{1}}, our Diwali sale is live. Get 20% off everything until Sunday.

Reply STOP to unsubscribe

Shop now

Used in2 campaignsJourneys1

From ChatGPTNew draft: order_delay_notice

Metanew_season_launch approved

Illustrative example

The basics

What are WhatsApp message templates?

Every campaign, reminder and follow-up you send outside an open chat uses one. Getting them approved is often the slowest part of using WhatsApp for business.

WhatsApp message template: A WhatsApp message template is a pre-approved message format that businesses must use to start a conversation, or to message a customer more than 24 hours after their last reply. Each template is reviewed by Meta and belongs to a category: marketing, utility or authentication. Templates can include variables, media and buttons.

Why WhatsApp templates get rejected

These are the most common reasons. When you create templates with ChatGPT or Claude, SAMWAD checks each draft for problems like these before anything goes to Meta.

Wrong categoryA promotion filed as a utility message, for example.

Variables in the wrong placeStarting or ending the message with a {{variable}}, or placing two side by side.

Missing sample valuesMeta needs an example for each variable to review the template.

Too vague or too promotionalUtility messages must relate to something the customer did, such as an order.

Content against WhatsApp’s policiesRestricted products, misleading claims or requests for sensitive data.

Formatting problemsBroken links, too many emojis or line breaks, or a duplicate of an existing template.

Anatomy

The four parts of a WhatsApp template.

New arrivals
are here

Hi {{1}}, the new season collection is in. Your early access code is {{2}}.

Reply STOP to unsubscribe

Shop nowTalk to us

1
HeaderOptional. Text, or an image, video or document such as a brochure or invoice.
2
BodyThe main message, with variables like {{1}} for the customer’s name, order number or date.
3
FooterOptional short line, such as an opt-out note for marketing messages.
4
ButtonsQuick replies like “Talk to us”, or links and call buttons like “Shop now”.

Template management

How template management works in SAMWAD.

One library for every template your business uses, whether your team built it in SAMWAD or created it with ChatGPT or Claude.

Create and edit with a previewBuild templates in SAMWAD with variables and buttons, and see exactly how they’ll look on WhatsApp.

Images, video and documentsUpload a header image, video or PDF to any template.

Submit and track approvalSubmit to Meta and see which templates are in review, approved or rejected, with the reason.

One library for everythingSearch and filter templates, then reuse them in campaigns, chatbot journeys and the inbox.

Or just ask AI

Create WhatsApp templates in ChatGPT or Claude, in four steps.

Connect SAMWAD

Add the SAMWAD connector in ChatGPT or Claude and sign in to your SAMWAD account. Our team can help you set it up.

Describe the message

Say what you want to send, in plain words. Paste an old message or an image to work from if you have one.

Review the draft

The draft is saved in SAMWAD and checked against WhatsApp’s rules. You see a WhatsApp-style preview right in the chat, and can ask for changes.

Submit and track

Say “submit” and it goes to Meta for review. Ask for the status anytime, or open it in the SAMWAD app.

ConnectorsSettings in your AI assistant

SAMWAD for ChatGPTConnected

SAMWAD for ClaudeConnected

Signed in to your SAMWAD account

Make a utility template for order updates: order number, delivery date and a “Track order” button.

Keep it short and friendly.

Ask anything…

A WhatsApp marketing template created in ChatGPT with the SAMWAD connector, showing the template preview, category, validation result and a Confirm and submit button

Real screenshot from ChatGPT

Your templatesApproval status

✓diwali_sale_20Approved

✓order_update_v2Approved

…new_season_launchIn review

!flash_offer_v1Rejected · see reason

Illustrative

Prompts that work

What you can ask ChatGPT or Claude.

No template jargon needed. Ask the way you’d brief a colleague.

Turn this offer into a marketing template with an image and a Shop now button.Writes the template, picks the category and adds the buttons.

This template was rejected. Fix it so it passes.Reads the reason, rewrites the problem parts and saves a new draft.

Make a utility version for order updates.Keeps it factual so it fits the utility category.

Use this photo as the header.Uploads the image to SAMWAD and attaches it to the template.

Which of my templates are still in review?Checks approval status for your templates.

Set up a campaign draft with the approved Diwali template.Prepares a campaign draft in SAMWAD for you to review and send.

You stay in control

You approve every template before it goes to Meta.

Nothing goes to Meta without your OK

The assistant saves drafts and shows you a preview. It submits only when you tell it to.

Checked before review

Each draft is checked against WhatsApp’s rules first. Meta still makes the final approval decision.

Saved in your account

Every draft and template lives in your SAMWAD library, where your team can see and edit it.

Pricing

Start creating templates with AI.

Our team helps you pick the right plan and sets everything up with you. Meta’s WhatsApp charges are passed through at cost, with no markup.

See plans and pricing Talk to our team

Works even better with

All features →

CampaignsSend your approved templates to opted-in customers.Explore → Chatbot BuilderUse templates for follow-ups in automated journeys.Explore → Team InboxSend a template when the 24-hour window has closed.Explore → WhatsApp FlowsAdd a Flow button to a template for bookings and sign-ups.Explore →

FAQ

WhatsApp template FAQs

Want help connecting SAMWAD to ChatGPT or Claude? Our team will set it up with you.

Book a demo

What is a WhatsApp message template?

It’s a pre-approved message format that businesses must use to start a WhatsApp conversation, or to message a customer more than 24 hours after their last reply. Meta reviews every template, and each one belongs to the marketing, utility or authentication category.

How do I manage WhatsApp templates in SAMWAD?

Build templates in the SAMWAD template builder with a live WhatsApp preview, add an image, video or document header, and submit them to Meta. One library shows every template with its category and approval status, and you can reuse them in campaigns, journeys and the inbox.

Can I create WhatsApp templates with ChatGPT or Claude?

Yes. Connect SAMWAD to ChatGPT or Claude, then describe the message you want. The assistant saves a draft template in your SAMWAD account, checks it against WhatsApp’s rules, shows a preview and submits it to Meta when you confirm.

Will the AI submit templates without asking me?

No. It saves drafts and shows you a preview. A template is only submitted to Meta when you tell it to.

How long does template approval take?

Meta usually reviews templates quickly, but it can take up to 24 hours. You can check the status in SAMWAD or by asking ChatGPT or Claude.

Why do WhatsApp templates get rejected?

Common reasons are the wrong category, variables at the start or end of the message, missing sample values, content against WhatsApp’s policies and formatting problems. SAMWAD checks drafts for problems like these before you submit.

Can I fix a rejected template?

Yes. Ask ChatGPT or Claude to fix it, and it will rewrite the parts that caused the rejection and save a new draft. You can also edit it in the SAMWAD app.

Can templates include images, buttons and personal details?

Yes. Templates can have an image, video or document header, variables like the customer’s name or order number, a footer, and quick-reply or link buttons.

Where can I use my templates?

In campaigns, chatbot journeys and follow-ups, and in the team inbox when a customer’s 24-hour window has closed.

Get started

Set up your WhatsApp templates with our team.

Free trial, help with your first templates, and no markup on Meta charges.

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For enterprises

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