WhatsApp commerce: Let customers find, order and pay in WhatsApp.
Samwad Shop brings your WooCommerce or Shopify catalog into WhatsApp, so customers can type what they want and see matching products. With a WooCommerce store in India, they can also add to cart, fill in their address and pay by UPI or Razorpay without leaving the chat.
Illustrative example
The basics
What is WhatsApp commerce?
Your customers already ask “Do you have this under ₹500?” on WhatsApp. WhatsApp commerce lets them finish the purchase in the same chat.
- WhatsApp commerce
- WhatsApp commerce means selling inside WhatsApp chats. Customers browse a business’s product catalog, add items to a cart, share their delivery address and, in India, pay through WhatsApp with UPI or a payment gateway, without visiting a website. Businesses run it through the WhatsApp Business API.
The sale moves to your website
- Someone on your team replies with product links
- The customer opens the website and searches again
- They fill in the address and pay on a new page
- Any of these steps is a chance to drop off
The sale happens in the chat
- Matching products appear as soon as they ask
- They add to cart in WhatsApp
- A short form collects the delivery address
- They pay by UPI or Razorpay, and the order reaches your store
Samwad Shop
How Samwad Shop helps you sell on WhatsApp.
From the first question to a paid order in your store, in one WhatsApp chat.
Smart product search
Customers type. The right products show up.
Turn on automatic product replies and Samwad Shop searches your catalog whenever someone asks to see, find or buy something.
- Searches product name, SKU, brand, category, tags and attributes. You choose which.
- Understands budgets: “under 299”, “below ₹500”, “between 299 and 599”, “above 1000”.
- Add your own words, so local terms find the right products.
- Only shows products that are active, in stock and in your WhatsApp catalog.
- Every reply appears in your shared inbox, so your team sees what was sent.
jhumka → earrings
WhatsApp checkout
From cart to paid order, without leaving WhatsApp.
Six steps, all inside the chat. Your store gets the order only after the payment is confirmed.
Good to know: in-chat checkout and automatic orders currently work with WooCommerce stores in India (INR, UPI or Razorpay). Shopify and CSV catalogs get product search and Buy now messages. If in-chat payment can’t be sent, Samwad can send a checkout link to your website instead, valid for 24 hours.
Catalog sync
Get your products into WhatsApp.
Three ways to connect to Meta
Shop dashboard
Run your WhatsApp store from one place.
Your store at a glance.
- Store status and product counts
- A 4-step readiness checklist
- Recent products and catalog activity
Every product, with its WhatsApp status.
- Search by name, SKU, brand or category
- Filter by status, stock, category or source
- Meta sync status and rejection reasons
SKU KJ-104EarringsSynced
SKU KJ-118EarringsSynced
SKU KJ-220SetsAwaiting
SKU KJ-305AnkletsFailed · image size
Every WhatsApp checkout, step by step.
- From awaiting address to order created
- Items, value, address and transaction ID
- Linked WooCommerce order number
2 items₹548Order created
1 item₹899Paid
3 items₹1,247Payment pending
1 item₹299Awaiting address
Buyers from WhatsApp checkouts.
- All, paying, repeat and open-checkout segments
- Total spend and order count
- Open the conversation in one click
3 orders₹2,140Repeat
1 order₹899Paying
Cart open₹1,247Open checkout
Catalog health from store to WhatsApp.
- Synced, awaiting and failed counts
- Product-level rejections from Meta
- Run history and your feed URL
Meta: image too smallDirect APIFix
https://…/feed/••••••••Copy
Coming soon ShippingAnalytics
Setup
Set up your WhatsApp store in four steps.
Connect your catalog
Link WooCommerce or Shopify, or upload a CSV file.
- Products, variants, prices, stock and images come across
- One store connected at a time
- Import or resync whenever you need
Publish to WhatsApp
Get your products into the catalog WhatsApp shows to customers.
- Create a Meta catalog in one click
- Or sync directly, with status for each product
- Or use a scheduled feed, ideal for agencies
Turn on product replies
Let customers find products just by typing.
- Choose which product details to search
- Add your own words, like jhumka → earrings
- Set a message for when nothing matches
Switch on WhatsApp checkout
Take payment inside the chat, for WooCommerce stores in India.
- Add your UPI or Razorpay setup
- Use the ready-made delivery details form
- A checklist shows what’s still missing
Built for India, built safely
Made for how India buys, and careful with every payment.
Rupees, UPI and Indian addresses
- Prices and payments in INR
- UPI or Razorpay, set up in WhatsApp Manager
- Delivery form with Indian PIN codes and states
- Country of origin and importer details for physical goods, filled in from your store where possible
- Budget searches the way people type them: “under 299”
Your store and your customers’ data
- Store API keys stored encrypted
- Carts, addresses and payment details stored encrypted
- Every payment re-checked with Meta before an order is created
- One payment can’t create two orders
- Your product feed is protected by a secret link
Pricing
Start selling on WhatsApp.
Our team helps you pick the right plan and sets everything up with you. Meta’s WhatsApp charges are passed through at cost, with no markup.
Works even better with
All features →FAQ
Samwad Shop FAQs
Selling on WooCommerce or Shopify? We’ll show you your own products working in WhatsApp.
Book a demoWhat is WhatsApp commerce?
It’s selling inside WhatsApp chats. Customers browse your products, add them to a cart, share their address and, in India, pay through WhatsApp, without visiting your website.
Can customers pay inside WhatsApp?
Yes, in India. Customers pay by UPI or Razorpay, set up in your WhatsApp Manager. Full in-chat checkout with automatic order creation currently works with WooCommerce stores.
Which stores work with Samwad Shop?
WooCommerce and Shopify connect directly. Any other store can upload its products as a CSV file. One store can be connected at a time.
Will orders appear in my WooCommerce admin?
Yes. Once the payment is verified with Meta, a paid order with the status Processing is created in WooCommerce automatically, and the customer gets a WhatsApp update.
Is the product search an AI chatbot?
No. It’s smart product search that understands product names, categories, attributes and budgets like “under 299”. You control what it searches, and you can turn it off at any time.
What happens if a product is out of stock?
Out-of-stock and inactive products are left out of replies automatically.
Do my products update automatically?
Click Import / Resync to refresh products from your store. With the scheduled feed, Meta fetches your catalog on the schedule you set.
Does it work if my client owns the WhatsApp account?
Yes. Use the scheduled feed URL in your client’s Commerce Manager. Samwad Shop shows step-by-step guidance for client-owned accounts.
Do I need the WhatsApp Business API?
Yes. Samwad Shop runs on your WhatsApp Business number connected to SAMWAD.
Get started
See your own products working in WhatsApp.
Book a demo and we’ll connect your store, publish your catalog and walk you through checkout.
Book a demoFor enterprises
Run WhatsApp at scale, on your terms.
Multiple numbers, on-prem or VPC AI, custom integrations and a priority SLA.
Book a live demo