The WhatsApp Commerce Playbook for D2C Brands
A free guide to WhatsApp marketing for D2C brands in India: answer shoppers, recover carts, confirm cash-on-delivery orders and win repeat buyers, all in one chat.
Inside: the five-stage shopper journey on WhatsApp, the first three automations to switch on, sample templates, a SAMWAD customer story and a week-by-week 30-day launch plan.
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Download the PDFWhat’s inside
What you’ll learn.
Five stages (discover, cart, order, delivery, buy again), with what SAMWAD does and the one number to watch at each stage.
COD confirmation, delivery updates and cart reminders, set out as trigger, message and next step, with sample Utility and Marketing templates.
A week-by-week plan, a scorecard, a consent checklist and five questions to ask any WhatsApp platform before you choose one.
Who it’s for
A look inside
The shopper journey on WhatsApp.
Most brands use WhatsApp for one step, usually order updates. Run all five stages in one chat and the shopper’s questions, cart and orders sit in the same thread when your team picks it up.
YARA answers size, delivery and returns questions, and smart product search shows matching products in the chat.
WATCH: Questions answered without a handoverA cart reminder after the delay you choose, linking back to the cart. Opted-in shoppers only.
WATCH: Carts recovered per 100 remindersCOD confirm or cancel with one tap, so cancelled orders never leave the warehouse.
WATCH: COD orders confirmed before dispatchShipped, out-for-delivery and delivered updates with tracking. Questions land in the shared inbox.
WATCH: “Where is my order?” chats per 100 ordersBack-in-stock and new-drop alerts, and campaigns to past buyers by what they bought. Opted-in only.
WATCH: Repeat-purchase rateDesign ruleConfirm before you ship. A COD order nobody has confirmed is a cost, not a sale.
Keep reading
More on WhatsApp for online stores.
The customer story quoted in the playbook, plus guides on the same topics.
Put the playbook to work
Confirm your first COD order on WhatsApp.
Start a free trial, or book a demo and we’ll set up your first automation from the playbook with you.
Start free trialFor enterprises
Run WhatsApp at scale, on your terms.
Multiple numbers, on-prem or VPC AI, custom integrations and a priority SLA.
Book a live demo